How to set up the correct “Rate my App”

“Hey guys, do you like this article? If so share it on socials!” Would you ever accept my request before even reading this article? Moreover would you consider the “tone” of the expression a bit harsh? Probably yes and not only you will probably never ever share it, but it is likely that you would not even read anything else (we really hope you decided to keep on reading, IPTeam). “Rate-my-App” mechanism might be easily represented with this example. Asking to rate an app is a real feature and must be planned and implemented carefully, since it might be easily prove a two edge sword. But first, why is “Rate my App” system so important? In a market like today’s app-stores, everyday more crowded with contents, products and videogames, users tend to spend time reading other people’s review before deciding whether to download or not an application. Moreover have a “high” star rating allows the app to gain positions in the store receiving more visualizations. Last but not least having many positive ratings is important also to have “featuring” from various Google, App Store, Microsoft, etc… well rated apps are usually more likely to be featured through the various channels. But how and when is good to ask for rating? Let’s be clear, there is not a unique rule which gives a complete feedback on how to do. However it is a good norm to ask for the famous “5 star ratings” after 4-5 times the user got in the app or ask it after the user made an in-app-purchase, or after some special victories, in the case of a game. One of the most used solutions, nice and at the same time without resulting harsh might be: “Hi! If you like our app, we hope you do, you might support us by rating it 5 stars”. To this formula it is necessary to add the chance, for the user, to express their preferences accepting the invitation (“5-star-button” linking to the store) or declining (“No, thanks”) or leaving a different feedback (“Contact us via e-mail”). This last solution usually avoid to take unhappy users to the store, users which might be fond of the game but might have found issues or just want to express their thoughts on how it is possible to improve the application. In this case rating is pretty useless for the gamer and bad for the developer, while an e-mail might result more useful for receiving a feedback from the users. Of course the “Rate my App” mechanism might result in bad ratings if the user gets sick of the screen proposing the rating and induces them to leave a “bad review”. First of all it is desirable not to propose too often nor too early the pop up. This because players might get bored or feel it intrusive. Better then propose it less often and not close to one another. If, for example, we asked a gamer to rate our app the fifth time they logged on and they clicked “No, thanks” button it would be better not to propose again the rating the 10th time they come back but it is better to ask it after a purchase, a victory or an unlocked achievement or at the 15th time they log in. If the user doesn’t want to rate it would be better not to propose the “Rate my App” again. To conclude “Rate my App” is not an end but an instrument in the hands of the developers that might use it in a very effective and useful way. Positive reviews might be very good for the sake of downloads, giving results in terms of visibility among stakeholders. Well, now it’s the perfect time: once you read this article would you share it on socials? For help and suggestions about how to project and develop a “Rate my App” mechanism don’t esitate to contact us to get to know our new program “Indie’s Way”.
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